Our Mission

We exist to serve the children of NWA by creating lifelong, joyous memories they can keep with them forever, outlasting any tangible gift. We do that by hosting magical holiday events; We focus on the EXPERIENCE rather than a transaction of things. We believe that NWA has more to give than just gifting the in-need community with more presents and toys during the holiday seasons. We believe there is an unexplored opportunity for our community to step outside the common charitable gestures and exhibit a relational experience rather than a transactional one. What started out as an organization focusing only on Christmas, we quickly saw an opportunity to share our love beyond that with other holidays; Easter and the fall season. 

What We Do

A Magical Celebration

Experience Over Gifts

Relationships Over Time

Thank you to our wonderful community sponsors!