We exist to serve the children of NWA by creating lifelong, joyous memories they can keep with them forever, outlasting any tangible gift. We do that by hosting magical holiday events; We focus on the EXPERIENCE rather than a transaction of things. We believe that NWA has more to give than just gifting the in-need community with more presents and toys during the holiday seasons. We believe there is an unexplored opportunity for our community to step outside the common charitable gestures and exhibit a relational experience rather than a transactional one. What started out as an organization focusing only on Christmas, we quickly saw an opportunity to share our love beyond that with other holidays; Easter and the fall season.